After earning a degree in fashion design, Siobhán moved to New York, where she began working as a producer for the iconic fashion photographer Peter Lindbergh. Immersed in his world of imagery, she developed a deep fascination with photography and film—an interest that would go on to shape her career.

Transitioning into roles as a stylist and art director, Siobhán cultivated a multidisciplinary approach to visual narrative. Her experience across these varied creative disciplines informs a distinct perspective—one that seamlessly bridges concept and execution. With an intuitive understanding of both the artistic and strategic dimensions of image-making, she brings a thoughtful, nuanced vision to every project. Her work in branding further reflects this holistic approach—developing visual identities that are grounded in concept, emotionally resonant, and visually sophisticated.

In addition to her conceptual strengths, Siobhán brings a thoughtful attention to the technical craft of visual communication. She has a refined eye for layout design, a strong command of graphic systems, and a working knowledge of photo retouching and color grading. Her skills extend into video editing and motion, where she shapes narrative flow with precision and restraint. She approaches each project with a focus on clarity and cohesion, elevating every stage of the creative process with intention and polish.